Movement that inspires

Brand Manifesto

All creative activities begin with a movement!

As designers of movement,
with the vision to create sustainable mobility solutions for the consumers,
community, and the global society,
our purpose at Kia is to deliver innovative products
that inspire you when you move and
deliver convenient and meaningful services
demonstrating our commitment
with everyone’s most valuable resource,
your time.

We are born in a place of inspiration, passion and enthusiasm.
Our mindset of growth and progress vibrates
among all our Kia employees around the world,
committed to deliver our brand purpose to you every single day.


Movement that inspires

Kia has a long history of making cars,
but actually we started making bicycles back in 1944.

For over 75 years, we have been putting people on the move.
We have proudly delivered solutions that help people move
from one location to another,
connecting them with each other,
and bridging physical and emotional distances between them.

As you can see,
movement has always been at the heart of our brand,
and moving people at the core of our business,
and it will remain like this in the future,
regardless of all the changes taking place in our industry.

Mankind has evolved through migration.
Moving from one place to another,across different continents.
This desire and need for movement,is embedded in our DNA as humans-beings.

When we move, we see new worlds,live new experiences, meet new people,discover new perspectives.
We get inspired.

Movement embraces the concept ofcontinuous change;
change of the environment,
the surroundings,
and as a result change in oneself.

When you move, you have the time to think.
Movement enables thinking,inspiration and progress.

We believe movement inspires ideas.
That is why we at Kia create the space for you to get inspired,
and more time to bring your ideas to life.

This is why we exist.

To create spaces that inspires our consumers,
and not only through our products,
but also through our stores,
where consumers can touch and experience our products.

Also, we exist to provide meaningful and convenient services that will free
up time for activities that most inspire you,
like being with your family and friends, traveling, or simply relaxing.

With the new Kia,
we will move beyond being a traditional car manufacturer,
to become a mobility brand.

One that understands consumers’ mobility needs
in terms of products, but also in terms of services,
providing convenient solutions that respect everyone’s most valued resource, time.

It’s not just something we say,
but a purpose we will pursue and act upon,
in everything that we do.


Movement that inspires

Movement is also an important part of our mindset at Kia.
It is shared among all our employees,
in all the areas of our organization.

A mindset of moving forward, always striving,
and of constant improvement
a growth mindset.

A mindset of creativity,
innovation and progress –
the unstuck mindset.

We believe this mindset resonates
with our consumers.

People with a progressive,
optimistic and positive mindset,
willing to change themselves
and adapt for the future,
that are driven by new ideas
and see opportunities everywhere.

Being truthful to our Why
is critical to constantly deliver on
our brand purpose.

It starts by being a brand
that embodies this thinking,
and apply it every single day.

New Kia Brand Showcase

Movement that inspires