Partnership
FIFA
Kia’s Movement Meets FIFA’s Passion
Why Kia Partners with FIFA
FIFA has created the world’s most powerful stage, bringing people together through football. Across borders and languages, football has become a global culture — deeply embedded in everyday life around the world.
This global influence closely aligns with Kia’s values: connecting people and the world through movement. Through its partnership with FIFA, Kia continues to create meaningful moments that inspire connection and engagement.
Inspiring Moments, Driven
by Kia
Supporting Football for All
Kia stands with every generation that loves football, supporting moments of the game as they unfold on stages around the world.
Official Vehicle Support
Across FIFA’s international tournaments, Kia has served as the official mobility partner, ensuring seamless movement for players and officials. Even behind the scenes, Kia keeps the game moving—supporting the moments that shape football on the world’s biggest stage.
Youth and Future Generation Programs
Kia continues to support FIFA’s diverse football stages—from youth and women’s tournaments to futsal and the eWorld Cup—where the future of the game takes shape. Through this commitment, football becomes a platform for inclusion, reinforcing the value of a sport that is open to all.
Joy Beyond the Stadium
Kia engages with fans beyond the stadium, sharing the joy of football as part of everyday life.
FIFA Fan Festival
The FIFA Fan Festival is a celebratory space where fans come together beyond the stadium. At the festival, Kia offers mobility-focused experiences that bring the excitement and culture of football to life.
Brand Booth
Kia’s brand booth is a space for meaningful interaction with fans—where the future of mobility comes to life. Through its EV lineup, Kia clearly expresses its identity as an electrified brand and its vision for sustainable mobility.
Together, Toward Inspiration
Beyond individual tournaments, Kia has partnered with numerous international football competitions organized by FIFA. The FIFA World Cup 2026™ marks another meaningful milestone in this journey, continuing a long-standing partnership built on shared values.
OMBC has long invited children to take part
in the opening moment of the FIFA World Cup™.
The OMBC Cup transforms their own challenge
into an experience of growth.
And at the moment they deliver
the official match ball, the match officially begins.
Kia continues the journey with them at the FIFA World Cup 2026™, ensuring their beginning becomes part of the FIFA World Cup™’s memory.